Founder Journal

I build products, brands, and systems designed with intention.

Founder of Harltze Limited, currently focused on Plockre while building Harltze and Roarche.

Who I am

I build products, companies, systems, brands, and experiences with a calm, deliberate approach.

About Building Writing AI Notes Work Now

Harltze, Plockre, Roarche, and the systems connecting them through Harltze Limited.

A living snapshot of current focus, learning, milestones, and what is getting my attention.

Jul 05, 2026•Journal•2 min read

A personal note on documenting the journey, recording ideas, and using writing as a way to think clearly.

Jul 05, 2026•Technical•3 min read

How I think about software engineering when the goal is not just shipping code, but building systems that can hold real products over time.

Jul 05, 2026•Evergreen•3 min read

Why software architecture deserves to be documented separately from day-to-day engineering work, especially in product companies.

Jul 05, 2026•Technical•3 min read

How I use AI as part of product development, experimentation, automation, and software work without turning it into noise.

Jul 05, 2026•Case Study•2 min read

A practical note on why I started Plockre and why event infrastructure deserves more thoughtful systems than it usually gets.