Why This Website Exists
A personal note on documenting the journey, recording ideas, and using writing as a way to think clearly.
Founder Journal
I build products, brands, and systems designed with intention.
Founder of Harltze Limited, currently focused on Plockre while building Harltze and Roarche.
Who I am
I build products, companies, systems, brands, and experiences with a calm, deliberate approach.
Building
Harltze, Plockre, Roarche, and the systems connecting them through Harltze Limited.
Now
A living snapshot of current focus, learning, milestones, and what is getting my attention.
Featured Writing
Engineering as Applied Judgment
How I think about software engineering when the goal is not just shipping code, but building systems that can hold real products over time.
Latest Writing
Why Architecture Needs Its Own Space
Why software architecture deserves to be documented separately from day-to-day engineering work, especially in product companies.
Using AI as a Builder
How I use AI as part of product development, experimentation, automation, and software work without turning it into noise.
Why Plockre Exists
A practical note on why I started Plockre and why event infrastructure deserves more thoughtful systems than it usually gets.